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In this complex, dynamic and weirdly wonderful sector we call the On Premise, a channel strategy needs to put the consumer first to have any chance of success – let’s not forget that. Charlie Mitchell, CGA by NIQ research and insight director, explores the value of conducting consumer research and engagement to inform strategy development.
Drinks sales continued a pattern of growth into the second half of March, with St Patrick’s Day celebrations boosting pubs and beer suppliers in particular.
Cocktails delivered solid sales growth in the US On Premise in the last quarter of 2023, according to exclusive new research from CGA by NIQ.
Bartender engagement helps drinks suppliers improve advocacy and sales in South Korea’s On Premise—and new research from CGA by NIQ provides the vital insights to achieve it.
바텐더 참여는 음료 공급업체가 한국의 온프라미스에서 홍보 및 판매를 개선하는 데 도움이 되며, CGA by NIQ의 새로운 연구는 이를 달성하는 데 있어 필수적인 통찰력을 제공합니다.
Mixed serves are emerging as the greatest opportunity for connecting with spirit-drinking consumers beyond traditional late-night scenarios in the Irish On Premise.
Mexican consumers are increasingly looking online for inspiration before heading out, both on venues’ websites and also social media channels.
Los consumidores mexicanos buscan cada vez más inspiración en Internet antes de salir fuera de casa, tanto en los sitios web de los establecimientos como en los canales de las redes sociales.
Food price inflation in hospitality remains more than double the rate seen in the retail sector despite steady easing over the last 12 months, the new edition of the CGA Prestige Foodservice Price Index reveals.
As the economy continues to fluctuate, bars, restaurants and other venues are still grappling with the escalating cost-of-living crisis. The latest France On Premise Consumer Pulse Report by CGA by NielsenIQ exposes the profound impact of the crisis on consumer behaviour within the On Premise sector, and how innovation and tenacity are key to riding out current market turbulence.
Successful On Premise strategies in Wales require an expert understanding of consumers’ latest preferences and priorities.
Hospitality is at the heart of Britain’s social life, brings communities together and creates lasting memories.
New research from CGA by NIQ reveals tequila is enjoying near-double-digit sales growth in Canada’s On Premise, powered by young adult drinkers and its popularity in cocktails.
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