Hard Seltzers are shaking up the U.S. bar and restaurant competition
Hard seltzers generated $1.2 billion in sales in U.S. on-premise venues during 2019, with 462% dollar sales growth. According to findings from US-based Nielsen CGA, the number of consumers drinking hard seltzers at bars and restaurants increased by 73% between the spring and fall of 2019: That’s equivalent to around 7.5 million new drinkers.