Mixed drinks saw a significant uptick in sales following the reopening of the channel following COVID-19 lockdowns, as consumers looked to make up for lost time and partake in the drinks they struggled to recreate at home. This desire for more complex serves has not diminished this year, with interest in Cocktails remaining high across the 11 European markets surveyed in CGA’s OPUS research.
New CGA by NielsenIQ bartender and consumer research shows that bartenders are optimistic for the future, and their influence on consumer choice in bars and restaurants can be shaped by suppliers to capture long-term brand engagement.
Eine neue Barkeeper- und Konsumentenstudie von CGA by NielsenIQ zeigt, dass Barkeeper nach den Auswirkungen der COVID-19-Pandemie auf das deutsche Gastgewerbe optimistisch in die Zukunft blicken und ihr Einfluss auf die Wahl der Konsumenten in Bars und Restaurants von den Herstellern genutzt werden kann, um eine langfristige Markenbindung zu erreichen.
While Whiskey and Vodka remain firmly planted at the top spots in the category, as the only major Spirit category to show share growth thus far into 2022, Tequila’s growth is outpacing its counterparts in more than one price tier. CGA by NielsenIQ’s latest report explores the category’s growth and trends over the year.
Top Cities research from CGA by Nielsen IQ and Wireless Social has provided monthly analysis of the vibrancy of Britain’s leading cities over the first six months of 2022. This is our summary of their performance.
The new ‘Mixed Drinks Report’ from CGA by NielsenIQ shows how the cocktail market is set to flourish again over the rest of 2022 and beyond—and reveals what suppliers and operators need to do to stay ahead of the game.
The global cocktail market has performed strongly following the re-opening of the On Premise sector, with drinkers keen to enjoy what they had not been able to experience at home due to COVID-19 restrictions in place. Graeme Loudon, CGA by NielsenIQ managing director EMEA, explores post-pandemic consumer trends in the cocktails segment, and highlights how brands and operators can capitalise on Spritz serves in the upcoming summer season.
CGA’s new and exclusive Cocktail Sales Tracker is an industry-first data-led tracker revealing the sales dynamics of the cocktail market. The Cocktail Sales Tracker enables suppliers to track all the core metrics over time and identify new opportunities from trending cocktail performance within the market.
CGA’s latest report highlights the importance of the Christmas period for the On Premise in France and reveals key insights and takeaways for suppliers and operators to help effectively plan strategies for success in 2022.
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