The widening appeal of Irish Whiskey in Britain’s On Premise

As a category often forgotten about to alternative whiskey
types in the past, the Irish Whiskey category is now experiencing momentous growth, with post-pandemic data showing promising signs of rebirth within Great Britain’s bars, pubs, and restaurants.


Using CGA by NielsenIQ’s On Premise Measurement tools, Client Director GB Drinks, Paul Bolton, explores the potential of the category and outlines how operators and suppliers can make the most of Irish Whiskey’s current popularity by broadening its appeal beyond its traditional audience.


While Irish whiskey has previously been overshadowed by alternative whiskey types, the category seems to be roaring back and developing into one that Britain’s On Premise suppliers and operators should keep a close eye on.


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