
Optimising brand reputation in hospitality
AI is no longer a future trend—it’s already reshaping how guests discover, engage with, and review hospitality venues. With one in four consumers now using AI tools like ChatGPT to find places to eat and drink, and over half willing to leave reviews when prompted by AI, the digital landscape is shifting fast. This new report from CGA by NIQ and Reputation reveals how brands can stay visible, relevant and trusted in this new era.