CGA reports provide in-depth data & insight on the out of home market, ranging from business leadership, consumer research to market growth. All reports are free to download unless otherwise stated.

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Channel Strategy Report

US Channel Strategy Study

Following significant demand and feedback from clients, CGA have launched the Channel Strategy Study for the US for a third time. The study provides insights and clarity for suppliers on where the opportunity for their brands/categories lie and how they need to tailor tactics to win in specific channels.

Case Study

National Farmers Union

Understanding the relationship between food provenance and the out of home market, therefore enabling food producers to elevate their voice within the Out-Of-Home market.

Hospitality Market Monitor

Hospitality Market Monitor October 2022

Britain’s licensed sector – the universe of pubs, bars restaurants, cafes and hotels – saw a net decline of one closure every hour in the third quarter of 2022, the latest Hospitality Market Monitor from CGA and AlixPartners reveals.

Bartender Research

Ricerca sui Barmen​: Italia 2022

Dopo le difficoltà che il COVID-19 ha avuto sul mercato italiano, la nuova ricerca CGA by NielsenIQ sui Barmen evidenzia il forte potenziale per una carriera di lunga durata ed esplora le opportunità per i fornitori di reclutare sostenitori per tutta la vita.

Bartender Research

Bartender Research: Italy 2022

After the headwinds COVID-19 has brought upon the Italian hospitality market, new CGA by NielsenIQ Bartender research highlights the strong potential for long-lasting careers and explores the significant opportunities for suppliers to recruit life-long brand advocates.


Cocktails in Europe 2022

Mixed drinks saw a significant uptick in sales following the reopening of the channel following COVID-19 lockdowns, as consumers looked to make up for lost time and partake in the drinks they struggled to recreate at home. This desire for more complex serves has not diminished this year, with interest in Cocktails remaining high across the 11 European markets surveyed in CGA’s OPUS research.

Bartender Research

Bartender Research: Germany 2022

New CGA by NielsenIQ bartender and consumer research shows that bartenders are optimistic for the future, and their influence on consumer choice in bars and restaurants can be shaped by suppliers to capture long-term brand engagement.

Bartender Research

Studie über Barkeeper: Deutschland 2022

Eine neue Barkeeper- und Konsumentenstudie von CGA by NielsenIQ zeigt, dass Barkeeper nach den Auswirkungen der COVID-19-Pandemie auf das deutsche Gastgewerbe optimistisch in die Zukunft blicken und ihr Einfluss auf die Wahl der Konsumenten in Bars und Restaurants von den Herstellern genutzt werden kann, um eine langfristige Markenbindung zu erreichen.


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