The great summer spritz opportunity

Exploring post-pandemic consumer trends helping brands and operators to capitalize on Spritz serves in the upcoming summer season

The global cocktail market has performed strongly following the re-opening of the On Premise sector, with drinkers keen to enjoy what they had not been able to experience at home due to COVID-19 restrictions in place. Graeme Loudon, CGA by NielsenIQ managing director EMEA, explores post-pandemic consumer trends in the cocktails segment, and highlights how brands and operators can capitalise on Spritz serves in the upcoming summer season.

As the world’s pubs, bars and restaurants come back to life, it is crucial for brands and operators to stay on top of fast-changing consumer behaviours. With the sector on its road to recovery, cocktails and summery spritz serves offer plenty of reasons for suppliers and operators to be optimistic about the future.

While the entire cocktail category is experiencing global prosperity, Spritz serves in particular should be a crucial focus for brands and On Premise operators looking to capitalise on the upcoming summer season.

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