Drinks Reports

Bartender Research

Bartender Research: Italy 2022

After the headwinds COVID-19 has brought upon the Italian hospitality market, new CGA by NielsenIQ Bartender research highlights the strong potential for long-lasting careers and explores the significant opportunities for suppliers to recruit life-long brand advocates.

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Cocktails

Cocktails in Europe 2022

Mixed drinks saw a significant uptick in sales following the reopening of the channel following COVID-19 lockdowns, as consumers looked to make up for lost time and partake in the drinks they struggled to recreate at home. This desire for more complex serves has not diminished this year, with interest in Cocktails remaining high across the 11 European markets surveyed in CGA’s OPUS research.

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Bartender Research

Studie über Barkeeper: Deutschland 2022

Eine neue Barkeeper- und Konsumentenstudie von CGA by NielsenIQ zeigt, dass Barkeeper nach den Auswirkungen der COVID-19-Pandemie auf das deutsche Gastgewerbe optimistisch in die Zukunft blicken und ihr Einfluss auf die Wahl der Konsumenten in Bars und Restaurants von den Herstellern genutzt werden kann, um eine langfristige Markenbindung zu erreichen.

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Bartender Research

Bartender Research: Germany 2022

New CGA by NielsenIQ bartender and consumer research shows that bartenders are optimistic for the future, and their influence on consumer choice in bars and restaurants can be shaped by suppliers to capture long-term brand engagement.

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Drinks Reports

Tequila: Dominating growth in the Spirits sector in 2022

While Whiskey and Vodka remain firmly planted at the top spots in the category, as the only major Spirit category to show share growth thus far into 2022, Tequila’s growth is outpacing its counterparts in more than one price tier. CGA by NielsenIQ’s latest report explores the category’s growth and trends over the year.

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Cocktails

Mixed Drinks Report Sales Presenter: 2022

The new ‘Mixed Drinks Report’ from CGA by NielsenIQ shows how the cocktail market is set to flourish again over the rest of 2022 and beyond—and reveals what suppliers and operators need to do to stay ahead of the game.

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Drinks Reports

Report: The great summer spritz opportunity

The global cocktail market has performed strongly following the re-opening of the On Premise sector, with drinkers keen to enjoy what they had not been able to experience at home due to COVID-19 restrictions in place. Graeme Loudon, CGA by NielsenIQ managing director EMEA, explores post-pandemic consumer trends in the cocktails segment, and highlights how brands and operators can capitalise on Spritz serves in the upcoming summer season.

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CGA