[Webinar] A record year for out-of-home consumption

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The French On Premise market continues to experience lingering challenges following the health crisis and imposed closures, and now face new waves of disruption with increasing inflation, putting strain on the purchasing power of French consumers and influencing their behaviour.

2024 sets to be an opportunistic year for beverage suppliers in driving out-of-home consumption, with two key sporting events on the horizon including the Olympic games, which will in turn boost visitation to the sector – firmly rooted in French consumer habits.  

Join this exclusive webinar and hear from industry experts delving into the latest beverage sector trends and opportunities to leverage in 2024, including:  

• The On Premise landscape evolutions 
• Summer opportunities: trends including sustainability and the Olympics 
• Creating a consumer experience
• The key to long-term beverage success