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Consumer trends

Navigating the US On Premise consumer in 2025

January’s US Impact Reports reveal stable and positive trends throughout the first month of 2025, and share key insights into consumer behaviors, preferences, and expectations for the hospitality industry moving forward.

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Consumer Research

Flavour’s leading role in the Global On Premise

The world of spirits is a richly diverse landscape, offering a wide array of drinks that differ in everything from raw ingredients to production techniques. This diversity is mirrored in the equally varied attitudes and preferences of consumers. Yet, one overarching trend unites all spirits categories today: flavour.

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