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Consumer Research

Soft drinks surge as Gen Z drives moderation revolution

The On Premise is witnessing a marked decrease in alcohol consumption across the globe. This shift is also evident in the UK, with a -23pp net decrease, resulting in a growing appetite for exciting soft drink options. CGA by NIQ’s leading OPUS data highlights the potential for drinks brands and venue operators to capitalise on this emerging trend, especially among the younger consumers at its forefront.

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Consumer Research

Navigating South Africa’s On Premise Market: Local Insights vs Global Trends

In South Africa’s dynamic On Premise, it’s vital to understand how local preferences impact choices and differ from global trends. CGA by NIQ’s exclusive REACH survey reveals the unique behaviours in the country so suppliers, manufacturers and venues can localize strategies and grow sales. Here are five of the top priorities in South Africa at the moment, and how they compare with global habits.

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Event

귀사의 음료 브랜드는 한국의 온프라미스 잠재력을 활용하고 있나요?

바, 레스토랑 및 기타 주류 판매 허가 매장에 대한 주류 중심의 방문이 증가함에 따라, 온프라미스 채널은 2024년에도 선두를 유지하려는 음료 제조사와 공급업체들 사이에서 꾸준히 중요한 위치를 차지하고 있습니다. CGA의 이번 웨비나는 인지도, 수요 및 판매를 증진하고자 하는 브랜드에게 독점적인 기회를 제공합니다.

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