CGA by NIQ, a global leader in On Trade research and sales measurement, enhances its best-in-class On Premise Measurement (OPM) solution in Germany, making it possible for spirits manufacturers to track market share, sales performance, and category trends with unprecedented accuracy.
Where are the big category, channel and occasion opportunities for beverage manufacturers in the On Premise around the world? Graeme Loudon draws on CGA by NIQ’s expert new analytics solution to reveal the big trends and areas of potential.
Crisis and inflation may be prompting some consumers worldwide to cut back on spending, but the demand for indulgent drinking experiences remains strong. Jonny Jones, Managing Director of International Markets at CGA by NIQ, explores where these opportunities exist and outlines key factors businesses should consider to encourage consumers to trade up.
A turn in the weather left the On Premise struggling for year-on-year growth in the first half of May, CGA by NIQ’s Daily Drinks Tracker shows.
Britain’s managed pub groups enjoyed a bright April with like-for-like sales growth of 9.1%, the latest CGA RSM Hospitality Business Tracker reveals.
As summer approaches and On Premise venues prepare for peak foot traffic, one strategy is emerging as a clear sales accelerator: cocktail riffing—inventive, flavor-forward takes on timeless classics. For US spirits brands this is more than a seasonal trend—it’s an opportunity to innovate and invigorate sales.
On Premise visitation is recovering across global markets. Similarly, consumer expectations around value, experience, and occasion-based visits have never been higher.
The US On Premise is an ultra-competitive landscape for beverage alcohol brands—and CGA by NIQ has the insights that are essential to stand out from the crowd and win.
On Premise spirits sales are returning towards pre-COVID benchmarks, CGA by NIQ’s latest On Premise Measurement (OPM) research reveals—and growing interest in premium options indicates many consumers remain willing to spend heavily for the right quality.
Consumers love the special atmosphere, food and welcome they get when they stay at pubs—but there’s potential to attract many more guests.
As the moderation trend continues, soft drinks is one of the most stable categories of the On Premise. It’s filled with growth potential over the rest of 2025 and beyond, and CGA by NIQ’s research suite reveals the big trends and developments for suppliers and operators to track in order to capitalise.
On Premise suppliers and operators have enjoyed double-digit drinks sales growth as consumers flock to beer and cider in the warm weather.
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