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Consumer Research

74% of Mexican Consumers to Visit the On Premise for the World Cup

Ahead of the FIFA World Cup kicking off on November 20, CGA by NielsenIQ’s latest research reveals that nearly three-quarters of Mexican consumers are planning to catch the competition in bars and restaurants – and the majority of these consumers will continue watching even if Mexico are knocked out.

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OPM

Tequila’s growth out-pacing Vodka in the US On Premise

Vodka is one of the more popular spirits in the US On Premise, with the category’s popularity only increasing with consumers’ growing interest in Cocktails. However, Tequila has experienced significant growth in bars and restaurants across the US, with CGA by NielsenIQ’s latest OPM data examining which category is now leading.

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