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Consumer Research

Location, Location, Motivation

The latest CGA by NIQ’s market-leading insights reveal a tale of two halves in the On Premise across the Isle of Ireland, with distinct consumer behaviours, preferences, and motivations in towns and cities compared to rural and suburban areas.

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Cocktails

How Signature Cocktails are driving footfall in Italy’s On Premise Venues

A current standout trend in the Italian On Premise market is the rising interest in signature cocktails. CGA by NIQ’s latest On Premise Consumer Pulse Report, driven by market-leading OPUS analytics, provides valuable insights into the growing appeal of signature cocktails and the factors influencing consumer choices when out in bars, cafés, restaurants and other venues. In turn, it equips drinks suppliers, brands, and venue operators with the knowledge to stay ahead of trends, heighten customer engagement, and drive sales.

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Cocktails

How to win in mixed drinks in France

Cocktails are a very popular part of the drinks mix in France’s On Premise—and exclusive new research from CGA by NielsenIQ reveals how suppliers and manufacturers can maximise their sales and win share.

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