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Consumer Research

Planning, pre-booking and pre-orders: how brands can achieve sales before consumers leave the house

With consumers’ high tempo occasions changing fast, CGA by NIQ explores the opportunity for brands to partner with operators to not only drive footfall for venues, but to activate brands and grow awareness and consideration of drinks brands at the planning stage. The report also reveals the profitability of influencing spontaneous decisions and consumers’ desire to premiumise.

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Bartender Research

Bartenders: The Secret Weapon for German Cocktail Sales

New insights from CGA by NIQ’s marketing-leading OPUS and Global Bartender Report sheds light on the preferences and behaviours of German cocktail drinkers, revealing a market dominated by tradition. Yet, the Report indicates exciting opportunities for cocktail growth through innovation and bartender influences.

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Tag: Consumer Research

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