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GO Technology

How to keep customers loyal to brands in hospitality

Customer loyalty is fragile, and hospitality is no exception, with new figures from Zonal’s latest GO Technology report in partnership with CGA by NIQ, revealing that 31% of restaurant, pub and bar goers are very or somewhat likely to switch to a competitor.

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Consumer Research

Activating Canada’s On Premise: Ten takeaways from a CGA by NIQ webinar

Where are the growth opportunities in Canada’s On Premise, and how can suppliers influence paths to purchase? An exclusive ‘Activating Canada’s On Premise webinar hosted by CGA by NIQ’s experts shared some of the answers, with insights from a wide range of sales measurement and consumer research solutions. Here are ten of the top takeaways.

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Consumer Research

Premium brands can take flight in Airport Bars

The US On Premise sector has seen a notably positive trajectory this year, presenting ample opportunities for businesses to capitalize on in the months ahead. Drew Hummel, Client Solutions Director at CGA by NIQ, examines the opportunity offered to brands, suppliers, and operators that can successfully navigate the airport channel.

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