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Consumer Research

Riding the global cocktail wave

The global market for cocktails is thriving and is poised to offer significant revenue potential for brands, suppliers, and operators in the coming months. George Argyropoulos, Client Solutions Director for CGA by NIQ, draws on data from the Global Cocktail Report to explore how businesses can capitalise on the widespread popularity of cocktails among On Premise consumers across markets, examining areas of greater strength within the category and identifying opportunities for growth and optimisation.

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Consumer Research

Food spending climbs while drink budgets tighten in US bars and restaurants

The past year has seen many nuanced shifts in the way American consumers are parting with their dollars in bars, restaurants, and other venues. In the latest US On Premise Consumer Impact Report for June 2024, CGA by NIQ takes an in-depth look at consumer visitation patterns and spending dynamics on food versus drink, equipping industry stakeholders with crucial insights into the current consumer behaviors, economic challenges, and changing priorities shaping the On Premise industry across the nation.

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Consumer Research

日本のビール愛好者には伝統とトレンドのバランスが鍵に

日本の飲食業界で注目されるのは、ビールの人気が高いことです。ビールブランド各社、サプライヤー、飲食店が市場での位置づけを強化する上で、ビールに関する消費者行動を詳細に理解することが重要になります。CGA by NIQのOPUS(オンプレミス ユーザー スタディ)の最新結果で、国内のオンプレミスセクターにおけるビール愛飲者の消費パターンとブランドロイヤルティに関する興味深いインサイトが明らかになりました。

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Consumer Research

Balancing Tradition and Trend to Capture Japan’s Beer Drinkers

The notable consumer preference for beer makes it a key focus in the Japanese hospitality industry. Beer’s continued dominance emphasizes the importance of developing an in-depth understanding of consumer behavior around one of the nation’s favorite drinks among brands, suppliers and operators looking to strengthen their market position. For these reasons, the latest findings from CGA by NIQ’s On Premise User Study (OPUS) reveal compelling insights into the consumption patterns and brand loyalty of beer drinkers in Japan’s On Premise sector.

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