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Social occasions and Christmas markets are set to bring high tempo On Premise visitors out in crowds this festive period.
As festive occasions get into full swing, drinks suppliers and operators have a great chance to generate trial and loyalty. But what do consumers really want when they drink out in December?
Year-on-year drinks sales in Britain’s On Premise were down again last week—though the 2022 football World Cup made for difficult comparatives.
As Ireland’s On Premise experiences an upward surge in consumer interest in cocktails, CGA by NIQ’s recent Mixed Drinks Consumer Insights Report indicates a promising landscape.
CGA by NIQ’s On Premise User Survey (OPUS) examines the crucial need for brands, suppliers and operators to understand the impact of cost of living pressures on consumers in Canada.
CGA by NIQ’s latest US On Premise Consumer Impact Report for November 2023 clearly indicates On Premise consumers prioritize spend in bars, restaurants and similar venues over drinking at home, even in the face of cost-of-living pressures.
CGA by NIQ’s 2023 US Channel Strategy Report provides drinks brands and suppliers with a sound understanding of drinks category by channel type, including consumer motivations for drinks choice pre-visit and in-venue.
Los consumidores mexicanos continúan ávidos por salir a comer y beber, y planean aumentar sus visitas a restaurantes y bares en diciembre.
Mexico’s consumers remain eager to eat and drink out and plan to step up their visits to restaurants and bars in December.
Exclusive new sales and consumer research from CGA by NIQ highlights opportunities for suppliers and operators to increase their cordial-based cocktail revenues—especially at the premium end of the market.
Consumers are ready to spend freely on high tempo occasions in the On Premise—but only if they get high quality, new experiences and great atmosphere.
How’s the economy shaping up for 2024? The Peach 20/20 Leaders Summit cut through the noise to get expert insights into the outlook for businesses and consumers from Ross Walker, chief UK economist and co-head of global economics at NatWest Markets.
On Premise drinks sales were down by 5% year-on-year in the week to last Saturday (25 November)—but there are grounds for cautious optimism as the run-in to Christmas begins.
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