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Consumer Research

Sustainability front of mind for festival-goers

With the UK festival season at fever pitch, CGA by NIQ’s UK Festivals Report probes consumers attitudes to sustainability at festivals. It highlights the increasing importance to consumers that sustainability is an integral consideration at the festivals they choose to attend. This soaring trend signposts the need for festivals to actively look to minimise the negative impacts they have on the environment, in order to consolidate and grow appeal amongst target audiences.

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Consumer Research

Canadians going out more despite Cost of Living challenges

CGA by NIQ’s latest Canada Consumer Pulse Report provides a positive outlook for visitation to the Canadian On Premise, despite the ongoing cost of living challenges. The data highlights how brands and operators can take control, by obtaining a thorough understanding of the factors driving consumers during a challenging economic period.

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Drinks

Battle of the Spirits: Share growth in the US On Premise

CGA by NIQ’s latest OPM (On Premise Measurement) research explores the share and share change of the Top 3 Spirits Categories in the US On Premise, with a focus on Whiskey, Vodka and Tequila, and highlights the opportunities for beverage suppliers as the categories compete for growth.

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GO Technology

UK staycation boom indicates a scorching summer for budget hotels

CGA by NIQ and Zonal’s GO Technology report provides compelling insights in to the rise of staycations. With the annual domestic summer holidaying season well underway, 81% of consumers are planning to stay in a UK hotel in 2023, making it the ideal time for hotel brands to drill down into the continuing staycation boom.

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Consumer Research Reports

Cocktails drive a winter wonderland for Australian drinks brands & venues

The Australia Consumer Pulse Report by CGA by NIQ takes a deep dive into the changing consumer behaviours and habits during the winter season. Featuring thought-provoking data on wintertime drinking habits, the report shows the potential returns for brands and operators to experiment with drinks during winter, by venue type and occasion visitation.

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