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US consumers going out – but still cautious

Not feeling safe is the main reason why consumers in the US say they are not yet ready to return to restaurants and bars, new research from Nielsen CGA reveals. Overall 30% of people questioned had been out to eat in the last two weeks with 12% going out just for a drink. Pre-COVID-19 just over 80% of US consumers would normally visit a restaurant or bar for a meal at least once every two weeks, revealing the challenge the market still has to reassure people to come back.

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Bars and restaurants are not just a business: supporting the industry

COVID-19 has been an extremely challenging time for our industry, with hospitality businesses and their staff impacted beyond what any of us could have imagined.
At their core, bars, restaurants, coffee shops and clubs (and many other on-premise businesses) are the result of organically grown passion projects. As a frequent visitor to many of them, and as someone who has developed a strong working relationship with many key brands and businesses in this industry, it’s hard to even contemplate that some of these establishments may never open their doors again. Read Amy Warren’s latest commentary.

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