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Consumer Research

What’s driving key category trends in the On Premise

The On Premise has always been key to driving growth in drinks sales, building brand loyalty amongst consumers, and is an important channel for NPD. It’s no secret that following the reopening of the On Premise post-pandemic, consumer tastes have shifted. However, the increases in inflation and cost-of-living pressures have meant that consumer trends are continuing to evolve rapidly.

Consumer Research

Drink-led venues showing popularity over the summer in Canada

CGA by NielsenIQ’s July On Premise Impact report for the Canadian market, highlights a popularity with drink-led venues and in turn, high engagement with the late evening/night time visitation – especially amongst neighbourhood bars, Sports bars, casinos, and nightclubs over the weekend.

Consumer Research

Los bares y restaurantes lideran el crecimiento del consumo On Premise en México

El último informe de Preferencias del consumidor On Premise en México de CGA por NielsenIQ, que encuesta a 1200 visitantes que realizan consumo On Premise en todo el país, destaca que las visitas se mantienen bastante coherentes y que los consumidores están e los restaurantes (un 90 %) sobre los bares y las cafeterías cuando se trata de tipos de lugares favoritos.

Consumer Research

Bars and restaurants leading Mexico’s On Premise growth

The latest Mexico On Premise Consumer Pulse from CGA by NielsenIQ, which surveys 1,200 On Premise visitors across the country, highlights that visitation remains fairly consistent and that consumers are opting for restaurants (90%) over bars and cafés when it comes to favorite venue types.


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