日本の飲食業界で注目されるのは、ビールの人気が高いことです。ビールブランド各社、サプライヤー、飲食店が市場での位置づけを強化する上で、ビールに関する消費者行動を詳細に理解することが重要になります。CGA by NIQのOPUS（オンプレミス ユーザー スタディ）の最新結果で、国内のオンプレミスセクターにおけるビール愛飲者の消費パターンとブランドロイヤルティに関する興味深いインサイトが明らかになりました。
The notable consumer preference for beer makes it a key focus in the Japanese hospitality industry. Beer’s continued dominance emphasizes the importance of developing an in-depth understanding of consumer behavior around one of the nation’s favorite drinks among brands, suppliers and operators looking to strengthen their market position. For these reasons, the latest findings from CGA by NIQ’s On Premise User Study (OPUS) reveal compelling insights into the consumption patterns and brand loyalty of beer drinkers in Japan’s On Premise sector.
Last week’s drinks sales fell 6% below the same period in 2023 as some consumers tightened their spending after enjoying the Euro 2024 tournament in pubs and bars.
Consumers are eager for authentic experiences in Britain’s On Premise—and CGA by NIQ’s BrandTrack service shows how venue operators and marketing teams can deliver them.
Consumers are increasingly interested in Ready to Drink (RTD) products in Italy’s On Premise—and new research from CGA by NIQ reveals how suppliers and venues can capitalise on the popularity.
New research from CGA by NIQ’s On Premise Measurement (OPM) service reveals a dip in sales volumes across Australia’s On Premise in the wake of inflation and tax-driven increases to prices.
Independence Day 2024 saw positive sales trends across food a drink in bars, restaurants, and other venue types, though the impact varied by state.
CGA by NIQ’s new On Premise Measurement (OPM) service in Canada has opened up vital insights into the market not previously reported on—including valuable comparisons with trends across the border in the US, all under one consistent reporting to help tailor strategies to the two territories.
Britain’s leading managed restaurant groups have recorded the strongest growth in delivery sales since the end of COVID-19 restrictions, CGA by NIQ’s latest Hospitality at Home Tracker reveals.
With spirits facing sizeable trading challenges in the global On Premises, CGA by NIQ’s REACH research reveals ways suppliers, brand owners and venues can revitalise the category.
In a significant shift in consumer behaviour, more South Africans are choosing to go out earlier in the evening, aligning with a global trend highlighted in the CGA by NIQ’s recent ‘How to Win in the On Premise’ webinar. The webinar, based on insights from CGA’s global REACH survey of 30,000 respondents, highlighted changing patterns and preferences among on-premise consumers who frequent restaurants and bars.
Year-on-year inflation in the foodservice sector has fallen for 12 months in a row, the latest Foodservice Price Index (FPI) report from Prestige Purchasing and CGA by NIQ reveals.
The Euro 2024 final and some long overdue warm weather gave drinks sales a 14% boost in Britain’s pubs, bars and restaurants last week.
Access the latest On Premise news and reports by signing up below.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
View our privacy and cookies policy.
