
How can beverage brands grow in HoReCa while navigating Italy’s new Highway Code?
Italy’s hospitality sector is on the cusp of significant transformation as the new Highway Code, effective from December 14, 2024, introduces a stricter policy on drunk driving, with harsher penalties for repeat offenders and an increase in roadside checks. While the HoReCa sector prepares to adapt to these changes, it is essential for beverage producers, suppliers, and venue operators to stay informed about the evolving landscape to remain competitive and relevant.