
The ever-expanding path to purchase in the On Premise
As long as people have visited the sector there have been external factors and cues which have driven choice
As long as people have visited the sector there have been external factors and cues which have driven choice
CGA Regional Director of North America Matt Crompton joined this week’s Wine & Spirits Daily Summit in San Diego to present the very latest outlet, sales, category and consumer trends.
Latest data from CGA highlights what can be expected when the channel reopens and provides detailed analysis of trends seen at the end of other periods of closure.
Although many US consumers kick off their new year opting for healthier drink choices, CGA’s OPUS research reveals that there are year-round opportunities for operators to make the most of this trend and highlights how suppliers can support their partners in maximizing the potential of these offerings.
Drinks sales continued to lag pre-pandemic trading last week, ahead of a much-needed lift to pubs, bars and restaurants from the easing of COVID-19 restrictions.
The increasing cost of living may start to dampen consumers’ enthusiasm for eating and drinking out, CGA’s latest Consumer Pulse research suggests.
Energy drinks sales sales have been boosted as consumers get back to pre-COVID-19 drinking-out habits.
Canadian consumers are eager to make up for lost time in the On Premise when COVID-19 restrictions are relaxed, but operators and suppliers will first have to work hard to understand people’s new expectations if they are to grow their market share.
Tequila is one of the most popular Spirits globally, but North America is where it really demands attention. Its popularity has grown significantly in recent years, with the category evolving to meet different tastes and preferences. Ultimately this growth in popularity has led to greater pressure on production, leading to the potential of shortages in the past. However, for the most part, production issues have subsided – clearing the way for Tequila to continue its growth in the On Premise.
Britain’s leading restaurant and pub groups recorded a sharp increase in delivery and takeaway sales as the Omicron variant impacted some consumers going out in the run-up to Christmas, the CGA & Slerp Hospitality at Home Tracker shows.
Optimism about recovery in the drinking-out market is growing after sales rebounded last week—with the prospect of another boost when COVID-19 restrictions are eased.
Atlantic Club is heading stateside again from 11th-13th May 2022.
Suppliers and operators in France’s On Premise have major new opportunities to grow sales, new research from CGA reveals—but only if they understand the new consumer path to purchase.
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