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OPM

Tequila set to flourish in the US On Premise, continuing its rapid growth

Tequila is one of the most popular Spirits globally, but North America is where it really demands attention. Its popularity has grown significantly in recent years, with the category evolving to meet different tastes and preferences. Ultimately this growth in popularity has led to greater pressure on production, leading to the potential of shortages in the past. However, for the most part, production issues have subsided – clearing the way for Tequila to continue its growth in the On Premise.

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