A significant shift is taking place in consumer preferences towards ready to drink beverages (RTDs) in the German On Premise sector. New research explore the developing RTD category and provides industry stakeholders a roadmap to effectively engage the growing RTD audience.
The spirits category has been under significant pressure in recent months, with On Premise sales by volume in the year to mid-May down by 10.8% on the previous 12 months. The downward trend has accelerated lately, with sales in the three months to mid-May down by 14.3%.
Charlie Mitchell, CGA’s Head of Insights and Consumer Research reflects on the summer of 2009, sharing his first cocktail experience and discussing how cocktail culture has evolved. He examines the challenges and opportunities for spirits brands in today’s market, highlighting the importance of strategic cocktail serves to maintain brand loyalty.
England’s Euro 2024 semi-final gave venues and LAD suppliers a huge boost to drinks sales last week—but trading across the week was flat as fans then saved their money for the final.
The Euro 24 football tournament has delivered a major boost to drinks sales for many pubs, bars and suppliers, with daily uplifts of as much as 78%. Here is CGA by NIQ’s exclusive analysis of eight of the biggest matchdays for the On Premise.
The US On Premise sector has seen a notably positive trajectory this year, presenting ample opportunities for businesses to capitalize on in the months ahead. Drew Hummel, Client Solutions Director at CGA by NIQ, examines the current state of the sector and delves into channel and category performance to provide valuable insights for brands, suppliers, and operators.
The On Premise is crucial for connecting with consumers and building brand equity for Beverage Alcohol brands. CGA by NIQ helps beer and spirits manufacturers track market share and sales performance in more On Premise markets amid significant shifts in consumers’ drinking habits.
Sales of alcohol-free beer are flourishing in the US On Premise, the latest data from CGA by NIQ’s OPM (On Premise Measurement) solution reveals.
At last week’s Imbibe Live event, CGA by NIQ’s Chris Sterling shared an expert overview of On Premise drinks trends, with a focus on growth opportunities for suppliers and manufacturers. Here are ten of the market hotspots to watch.
England’s progress in the Euro 2024 tournament has helped the On Premise deliver a third successive week of above-inflation growth in drinks sales.
What do consumers want from the On Premise in 2024, and how does their behaviour change around the world? CGA by NIQ revealed the answers in a recent ‘How to win in the On Premise’ webinar, using insights from the global REACH survey to highlight big trends and local nuances.
Pressure on spending is turning some Australian consumers away from traditional bars and restaurants towards newer experience-led venues.
El actual repunte del turismo nacional en México supone importantes oportunidades dentro del canal hotelero.
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