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Consumer Research

Refreshing revolution: the rise of soft drinks in Great Britain

As the moderation trend continues, soft drinks is one of the most stable categories of the On Premise. It’s filled with growth potential over the rest of 2025 and beyond, and CGA by NIQ’s research suite reveals the big trends and developments for suppliers and operators to track in order to capitalise.

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Consumer Research

Is it time to shake up bartender advocacy?

Focusing on the top 1% of bars and bartenders has been effective for drinks brands, but expanding efforts to the ‘Second Division’ can drive deeper connections and boost sales. Charlie Mitchell, Head of Insights and Consumer Research, highlights the importance of engaging a broader range of venues and bartenders through grassroots training and experiences fosters brand loyalty.

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Category: New Openings

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