바, 레스토랑 및 기타 주류 판매 허가 매장에 대한 주류 중심의 방문이 증가함에 따라, 온프라미스 채널은 2024년에도 선두를 유지하려는 음료 제조사와 공급업체들 사이에서 꾸준히 중요한 위치를 차지하고 있습니다. CGA의 이번 웨비나는 인지도, 수요 및 판매를 증진하고자 하는 브랜드에게 독점적인 기회를 제공합니다.
With increasing drink-led visitation to bars, restaurants and other licensed venues, the On Premise channel has maintained its importance among beverage manufacturers and suppliers aiming to stay ahead of the curve in 2024. CGA’s upcoming webinar offers an exclusive opportunity to brands looking to drive awareness, demand, and sales.
Last week’s hot weather brought a 7% uplift in total drink sales, as consumers flocked to beer gardens across the UK – helping the channel return to growth after last week’s drop in sales.
New data from CGA by NIQ shows dairy wholesalers have headroom for growth in ice cream sales across the global On Premise if they respond to consumers’ latest habits and preferences.
The global market for cocktails is thriving and is poised to offer significant revenue potential for brands, suppliers, and operators in the coming months. George Argyropoulos, Client Solutions Director for CGA by NIQ, draws on data from the Global Cocktail Report to explore how businesses can capitalise on the widespread popularity of cocktails among On Premise consumers across markets, examining areas of greater strength within the category and identifying opportunities for growth and optimisation.
The current appetite for cocktails presents a telling opportunity for key industry stakeholders to both revitalise drink sales and counteract the decline in spirits sales.
Con la perspectiva de un aumento del gasto en el dinámico sector “On Premise” en México, las estrategias enfocadas a públicos específicos pueden ayudar a los proveedores y propietarios de marcas a generar un crecimiento significativo de las ventas y la cuota de mercado durante el resto de 2024.
With spending in Mexico’s vibrant On Premise set to increase, precision-targeted strategies can help suppliers and brand owners generate significant growth in sales and share over the rest of 2024.
With Ireland’s consumers increasingly focused on moral issues and values, On Premise suppliers and venues need to prove the ethical credentials of their brands.
The past year has seen many nuanced shifts in the way American consumers are parting with their dollars in bars, restaurants, and other venues. In the latest US On Premise Consumer Impact Report for June 2024, CGA by NIQ takes an in-depth look at consumer visitation patterns and spending dynamics on food versus drink, equipping industry stakeholders with crucial insights into the current consumer behaviors, economic challenges, and changing priorities shaping the On Premise industry across the nation.
Understanding the nuances of demand for drinks brands by channel and country is crucial to success in Southeast Asia’s complex On Premise—and insights from CGA by NIQ reveal how suppliers and operators can establish perfect positioning.
Gen Z are transforming the On Premise landscape in the US, presenting suppliers and manufacturers with major new opportunities and challenges.
日本の飲食業界で注目されるのは、ビールの人気が高いことです。ビールブランド各社、サプライヤー、飲食店が市場での位置づけを強化する上で、ビールに関する消費者行動を詳細に理解することが重要になります。CGA by NIQのOPUS（オンプレミス ユーザー スタディ）の最新結果で、国内のオンプレミスセクターにおけるビール愛飲者の消費パターンとブランドロイヤルティに関する興味深いインサイトが明らかになりました。
The notable consumer preference for beer makes it a key focus in the Japanese hospitality industry. Beer’s continued dominance emphasizes the importance of developing an in-depth understanding of consumer behavior around one of the nation’s favorite drinks among brands, suppliers and operators looking to strengthen their market position. For these reasons, the latest findings from CGA by NIQ’s On Premise User Study (OPUS) reveal compelling insights into the consumption patterns and brand loyalty of beer drinkers in Japan’s On Premise sector.
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