Build winning On Premise strategies

We work with the world's biggest beverage alcohol & soft drink brands, combining our proprietary data sources with our custom research & industry expertise to measure performance & inform strategies for growth

On Premise

for drink suppliers

Sales & market share

Distribution

Price point

Consumer behaviour

Out of home for drink brands & suppliers

Empowering your business through invaluable On Premise data:

Sales & market share

Distribution

Price point

Consumer behaviour

Supplying reliable, market-leading data to drink suppliers across the globe through

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live data feeds
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unique pieces of outlet information
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tracked products
Unpacking a package of beer bottles from different breweries. Craft Beer from foreign countries or national micro breweries are hardly available in most regular stores. Online shops offer Craft beer or a selection of special beer and deliver it.

Supplying reliable, market-leading data to suppliers across the globe

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live data feeds
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unique pieces of outlet information
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products tracked

How we help

How we help

Understand how & where to grow your brand's market share

Understand category dynamics within Beverage Alcohol & Soft Drinks

Uncover headroom opportunity for your brands

Benchmark your pricing, sales, distribution & sales per outlet vs competitors

Identify & opportunities by region, key market segment & ownership

Build brand equity in the On Premise

Track how consumer engagement in your brand is changing over time

Measure consumer perception, advocacy & usage of brands

Track category & brand choice by occasion & channel to focus brand strategy on biggest opportunities

Understand consumer perception by consumer type & if a brand is appealing to your target audience

Build brand equity in the On Premise

Build strong consumer relationships & category management

Understand the consumers visiting your key customers & their need

Provide relevant category recommendations by knowing the category dynamics within your customer’s venue, their competition & the wider market

Optimise product & category mix

Combine sales data with consumer preference data to identify the optimum range

Understand the influence of price

Generate sales stories for your brand portfolio by understanding performance of range scenarios

Optimise product & category mix

Understand path-to-purchase & buying patterns

Use check-level insights to understand brand & category purchasing patterns across daypart

Understand consumer decision making, including when & how purchase decisions are made

Understand the influence of On Premise activations

Drive sales effectiveness & optimise your call lists

Understand the size & shape of the market, plus details for all On Premise outlets

Maximise your brand’s rate of sale with targeted prospect lists for distribution, sales calls & activation

Save money by reducing call wastage by only calling on outlets that are open

Get name, address, and attribute details for On Premise outlets & venues

Drive sales effectiveness & optimise your call lists

Measure activation return on investment

Gauge consumer perception of your brand activations & how below the line marketing investment is influencing brand equity

Understand outlet compliance

Measure return on investment by tracking sales uplift for your brand & category during & following the activation

Establish how your activity is driving sales & benefits for your customers

Maximise sales acoss key On Premise channels

Identify the size & prize of the opportunity within each channel

Tailor your brand & portfolio strategy to consumer needs

Create channel specific activations that will excite and engage consumers

Maximise sales across key On Premise channels

Case Studies & Testimonials

CGA is proud of the work that we do with our clients. As this work is of high strategic importance, some of our case studies have been anonymised. View all case studies here.

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Case Study: Brewdog wins tender process and gets stocked in 150 new outlets

diageo

 “CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”

Case Study: Molson Coors builds on strategic partnership with national pub chain

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“CGA is the place to go for On Premise knowledge.”

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“CGA is a perfect partner, a trusted source of intelligence that helps us identify opportunities and make the best decisions”.

Related products & services

Market measurement data for all Beverage Alcohol and Soft Drink categories and brands.

Available in Great Britain, Ireland, France & the United States

Online directory of all licensed venues, with sales targeting & location planning capabilities 

Available in all markets

Track consumer eating & drinking out behaviours, understand size of the prize opportunities for brands & categories by occasions & channels

Available in all markets

National Account teams can build customer presentations by accessing chain level insights through this easy to use online tool

Available in Great Britain & the United States

Track  hospitality chain visits, usage, NPS scores, drivers of satisfaction, plus drinks brand and category preferences at chains

Available in Great Britain & The United States

Drinks brand health measurement; brand choice and consumption by occasion and channel.

Available in Great Britain.

Track weekly sales in to outlets by SKU level and pack size, down to neighbourhood and post-code level. 

Available in Great Britain & the United States.

Daily and hourly beverage sales tracking at brand and category level.

Available in Great Britain & the United States.

Transaction level insights and basket analysis to measure the impact of your marketing and activation activity 

Available in Great Britain & the United States

Plan your ‘with food’ strategy with  dish level sales data.

Available in Great Britain.

Contact Us

To learn more about how CGA can help your business (in any market), please get in touch.