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From the bustling streets of Milan to the scenic coastlines of Sardinia, Chinese restaurants are flourishing, reflecting a broader shift towards cross-cultural dining experiences.
According to CGA’s Outlet Index, Chinese restaurants make up 12% of the ethnic restaurant market in Italy, second only to Japanese restaurants at 40%, and followed by Asian Fusion at 8%. Lombardy emerges as a key hub, hosting 30% of Chinese establishments. While Sardinia has fewer of such restaurants, those present are highly rated, with one in three receiving top consumer reviews. Lazio also presents great potential as the Chinese venues situated there not only enjoy strong reputations but are also strategically positioned near city centers.
Gen Z: Driving innovative culinary trends in the On Premise
The On Premise sector plays a central role in this transformation, becoming a cultural exchange hub not just during Chinese New Year, but year-round. Here, Chinese cuisine is adapting, leading to culinary fusions and new sensory experiences. The growing influence of Gen Z, particularly drawn to Asian cultures, is accelerating this trend.
According to REACH 2024, Gen Z is increasingly favouring tropical flavours in cocktails, with tastes like mango being chosen by almost 1 in 3 in the On Premise. This opens new opportunities for the HoReCa landscape, encouraging venues and bartenders to experiment with drinks inspired by Asian flavours.
Pairing Italian wines with Asian cuisines
Cultural fusion extends beyond dishes and cocktails—it is also reshaping wine pairings. A rising trend sees Italian wines being paired with Chinese cuisine, particularly those with fruity and floral notes, such as Franciacorta. This trend presents a significant opportunity for venue operators to experiment with new flavor combinations, incorporating lychee, yuzu, and other Asian elements into their offerings.
Looking ahead
As more consumers embrace global flavors, the lines between traditional and international dining continue to blur, fostering a richer and more inclusive food culture. Chinese New Year serves as a powerful reminder of this ongoing transformation, highlighting how deeply Asian influences are shaping Italy’s HoReCa sector.
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