New research from CGA by NIQ shows suppliers have some great opportunities to capitalise on festivals this summer if they respond to consumers’ latest demands.
Charlie Mitchell, research and insight director, looks at how occasions are changing in the On Premise and draws on CGA by NIQ’s latest research to consider how suppliers can seize opportunities by taking a proactive occasion-led approach.
The cost of living crisis and poor weather held down drinks sales in the first full week of March after a solid first two months of 2023.
With St Patrick’s Day falling on a Friday this year, pubs, bars and suppliers will get a welcome boost to drinks sales—and of stout and spirits in particular.
As the new ‘Optimising Brand Reputation In Hospitality’ report from CGA by NIQ and Reputation shows, it is more important than ever for businesses to understand consumers’ needs and stand out in a competitive market.
El último informe Mexico On Premise Consumer Pulse de CGA by NielsenIQ refleja de manera consistente una confianza positiva de los consumidores en On Premise a lo largo del primer trimestre de 2023. Adicionalmente, considera cómo el volumen de visitas y ventas se multiplicará durante las vacaciones anuales de primavera, ya que es una ocasión imperdible para las marcas de bebidas para optimizar la cuota de mercado y ganar ventaja competitiva.
CGA by NIQ’s latest Mexico On Premise Consumer Pulse report reflects consistently positive consumer confidence in the On Premise throughout Q1 2023. Additionally, it considers how volume visits and sales are set to multiply during annual Spring Break, providing an unmissable occasion for drinks brands to optimize market share and gain competitive edge.
After Health Canada’s recent announcement advising adults should drink no more than 2 alcoholic drinks per week, CGA by NIQ’s latest report explores how this could affect consumers behaviour and visitation to the On Premise.
With the 2023 AFL season kicking off this week, and this year’s NRL season in full swing, CGA by NIQ uses insights from their upcoming On Premise Sports Report to highlight the opportunities for drinks suppliers and venues to target consumers flocking to pubs and bars to catch the games.
Based on the latest consumer research, and 2022 On Premise data, CGA by NIQ reveals that pubs, bars, and restaurants should see significant velocity uplifts in across St Patrick’s Day on March 17.
When compared to other channels, night-time venues have been experiencing a slower post-pandemic recovery, yet they remain a highly valuable market with France’s On Premise economy. Using CGA by NIQ’s On Premise User Study (OPUS) and CGA’s Volume Pool, Client Solutions Director Julien Veyron, delves into the late-night recovery, discusses consumer trends, and highlights opportunities for suppliers.
Delivery and takeaway sales at Britain’s top managed restaurant groups fell year-on-year for the 16th month in a row in February, the new Hospitality at Home Tracker from CGA by NIQ reveals.
CGA by NIQ’s latest Quarterly Cocktail Tracker reveals changes in consumers’ cocktail preferences and shifts in category dynamics across channels, dayparts and states.
Access the latest On Premise news and reports by signing up below.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
View our privacy and cookies policy.
