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Consumer Research

How suppliers can capitalise on the growing appeal of Irish Whiskey in the GB On Premise

As a category often forgotten about to alternative whiskey types in the past, the Irish Whiskey category is now experiencing momentous growth, with post-pandemic data showing promising signs of rebirth within Great Britain’s bars, pubs, and restaurants. Using CGA by NielsenIQ’s On Premise Measurement tools, Client Director GB Drinks, Paul Bolton, explores the potential of the category in a new report.


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