It’s been a tough 12 months for the spirits category, but CGA by NIQ’s data shows vodka brands still have ample opportunities for growth if suppliers can adapt to changing needs and occasions.
Charlie Mitchell, CGA by NIQ research and insight director, explores the value of bartender advocacy and engagement programs, as well as who the winners are.
Consumers are ready to spend on drinks and food at British festivals this summer—but only if suppliers and organisers can give them top value and unique experiences.
As Earth Day approaches, research from CGA by NIQ reveals what suppliers need to do to earn the spending of eco-conscious consumers.
In an exploration of Australian sports viewing habits in the On Premise, CGA by NIQ’s OPUS research shines a spotlight on the AFL (Australian Football League) as one of the central drivers for visitation and engagement.
Spending on beer in Italy’s On Premise is increasing as summer gets closer, CGA by NIQ’s latest Consumer Pulse Report reveals—making this an ideal time to engage guests in trial, trade-up and brand loyalty.
As the cost of living and price increases continue to reshape South Korean spending habits, CGA by NIQ’s latest Consumer Pulse report explores why it’s has never been more critical for drinks suppliers, brands, and venue operators to innovate their digital strategy.
한국의 생활비와 물가 상승으로 인해 한국 소비자의 소비 습관이 계속해서 변화하는 상황에서, CGA by NIQ의 최신 소비자 동향 리포트는 음료 공급업체, 브랜드 및 매장 운영업체에게 디지털 전략을 혁신하는 것이 그 어느 때보다 중요해진 이유에 대한 탐구 결과를 제공합니다.
Beverage suppliers in Japan’s On Premise have access to crucial insights into consumer habits and behaviours with the launch of a new suite of research services from leading global consultancy CGA by NIQ.
世界有数のコンサルティング会社であるCGA by NIQが新しい調査サービスの提供を開始したことにより、日本の外食飲料サプライヤーは、消費者の習慣や行動に関する重要なインサイトを入手できるようになりました。
CGA by NIQ research into South Africa’s On Premise highlights the scale of the wine category and what suppliers and operators can do to grow sales and share. Here, Scott Elliott and George Argyropoulos share insights from CGA’s latest consumer surveys, presented at recent supplier roadshows in Johannesburg and Cape Town.
In this complex, dynamic and weirdly wonderful sector we call the On Premise, a channel strategy needs to put the consumer first to have any chance of success – let’s not forget that. Charlie Mitchell, CGA by NIQ research and insight director, explores the value of conducting consumer research and engagement to inform strategy development.
Drinks sales continued a pattern of growth into the second half of March, with St Patrick’s Day celebrations boosting pubs and beer suppliers in particular.
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