The On Premise provides an experiential connection between brands and consumers, but, unlike in other channels, a middle-man occupies a buffer zone linking the two and can often make the difference when it comes to brilliant experiences.
On Premise drinks sales have lagged the levels of last year for the second week in a row, in a soft start to the crucial final quarter of 2024.
Increased footfall and consumer spending in pubs, bars, and restaurants have been observed across the UK and Ireland over the last quarter, as the latest data from CGA by NIQ’s Cost of Living Consumer Pulse research indicates a cautiously optimistic trend.
Consumers are seeking quality when they go out to bars and restaurants in the On Premise, and through premium options, brands have an opportunity to drive sales across a number of categories.
With nearly 2 in 5 consumers planning to visit bars, pubs, and restaurants to watch live sports over the next three months, there’s an ample opportunity for suppliers and operators to optimize their offerings and increase revenues with sporting seasons heating up.
Travelers who mix business with pleasure have sparked a phenomenon known as “bleisure” in the US hospitality industry. This hybrid form of travel has gained substantial momentum, with 3 in 5 consumers who visited hotels for business extending their trips for vacation purposes in the past 12 months.
As New Zealand consumers increasingly prioritise quality and taste, there’s a significant opportunity to fuel sales growth across premium categories in the On Premise.
Global leader in On Premise data and insights CGA by NIQ has launched its flagship On Premise User Survey (OPUS) in South Africa — and reveals South Africans are a highly engaged audience to the On Premise.
Brazil’s Gen Z consumers are no exception to the prominent moderation trend sweeping the younger generation across the globe.
New research from CGA by NIQ reveals there is substantial room to grow gin sales in Italy’s On Premise—but only if suppliers, brands, and venues strategically target the right consumers, channels, and occasions.
CGA by NIQ’s new On Premise Measurement (OPM) solution reveals. It sets out key trends in the beer category in Germany—and what suppliers and operators can to do to win in the market.
A rise in casual dining outlets is opening up new potential for spirits, beer and wine sales, CGA by NIQ’s latest On Premise Measurement (OPM) Report reveals.
An exclusive new report from CGA by NIQ shows how competitive socialising has become integral to Britain’s hospitality sector—and what suppliers can do to capitalise on the popularity.
CGA by NIQ’s Dani Rowlands and Reuben Pullan leveraged leading edge PubTrack data to bring fresh insights on the evolving dynamics of the pub market to September’s National Restaurant, Pub & Bar Show (formerly Casual Dining Show).
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