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Consumer Research

CGA by NIQ introduces cutting-edge On Premise solutions to Southeast Asia, unveiling crucial insights into regional consumer behaviour

CGA by NIQ is revolutionising the beverage industry in Southeast Asia with its cutting-edge On Premise solutions, offering invaluable insights into regional consumer behaviour. With a proven track record of delivering excellent consumer research insights globally for over 30 years, CGA by NIQ brings unparalleled expertise to empower beverage suppliers in navigating the vibrant markets of Southeast Asia.

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Drinks

한국 온프라미스에서 하이볼의 소비층은 누구인가?

최근 실시된 CGA by NIQ의 소비자 조사 결과에 따르면 한국 온프라미스 부문에서 하이볼 음료의 인기가 커지고 있습니다. 클라이언트 솔루션 담당 이사(Client Solutions Director)인 손재필 이사는 하이볼의 인기와 온프라미스 매장 방문객 증가 간의 상관관계를 검토하면서 이 데이터를 분석하여 공급업체가 이 절호의 기회를 활용할 수 있는 방법에 대한 통찰력을 제공합니다.

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Drinks

Who is the Highball drinker in South Korea’s On Premise?

Recent consumer research conducted by CGA by NIQ, shows an increasing popularity of highball drinks in South Korea’s On Premise sector. Client Solutions Director, Jaepil Sohn, analyses the data while examining its correlation with the growing number of visits to On Premise establishments, and provides insights into how suppliers can capitalize on this promising opportunity.

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Consumer Research

Bars a lucrative channel in South Africa’s On Premise

Bars offer drinks brands a great platform for engaging lucrative younger consumers in South Africa’s On Premise—and CGA by NIQ’s research service provides the bedrock for successful strategies. Scott Elliott and George Argyropoulos share insights from their recent roadshow across South Africa.

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Consumer Research

Sustainable Initiatives Aren’t Just for Earth Day

Earth Day on April 22nd is a poignant reminder sustainability should be an everyday commitment, not just a once-a-year affair. CGA by NIQ reveals compelling insights underlining the critical role of sustainability in consumer purchasing decisions in the US On Premise sector.

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