
How to keep up momentum in tequila sales: 5 key insights
As tequila steadily gains share of Britain’s On Premise spirits market, CGA by NIQ’s research delivers the insights suppliers need to win in this increasingly competitive category.
As tequila steadily gains share of Britain’s On Premise spirits market, CGA by NIQ’s research delivers the insights suppliers need to win in this increasingly competitive category.
New research from CGA by NIQ highlights some key differences in beer and spirits sales in Alberta and Quebec—and the importance to suppliers of province-level knowledge and strategies across Canada.
Tom Graham, Senior Manager, Customer Success – ANZ, dissects how various age groups are interacting with the On and Off Premise, and how Pub owners and operators can adapt to these new behaviours.
Exclusive new research from CGA by NIQ reveals hotspots for cocktail sales growth on America’s east and west coasts, and nuances in dynamics across the regions.
NIQ’s Full View of Liquor now provides a comprehensive overview of the Australian liquor market. By combining the NIQ Omnishopper panel with CGA’s OPM & OPUS solutions, this latest research explores how the industry is adapting to emerging consumer trends.
Cocktail consumers are increasingly attracted to tequila, coffee flavours, no and low alternatives and new experiences.
One of the UK’s leading foodservice providers, Bidfood, has revealed the food and drink trends it expects to hit the out of home market in 2025. CGA by NIQ are delighted to be the go-to research partner for Bidfood’s annual trends report.
The On Premise provides an experiential connection between brands and consumers, but, unlike in other channels, a middle-man occupies a buffer zone linking the two and can often make the difference when it comes to brilliant experiences.
On Premise drinks sales have lagged the levels of last year for the second week in a row, in a soft start to the crucial final quarter of 2024.
Increased footfall and consumer spending in pubs, bars, and restaurants have been observed across the UK and Ireland over the last quarter, as the latest data from CGA by NIQ’s Cost of Living Consumer Pulse research indicates a cautiously optimistic trend.
Consumers are seeking quality when they go out to bars and restaurants in the On Premise, and through premium options, brands have an opportunity to drive sales across a number of categories.
With nearly 2 in 5 consumers planning to visit bars, pubs, and restaurants to watch live sports over the next three months, there’s an ample opportunity for suppliers and operators to optimize their offerings and increase revenues with sporting seasons heating up.
Travelers who mix business with pleasure have sparked a phenomenon known as “bleisure” in the US hospitality industry. This hybrid form of travel has gained substantial momentum, with 3 in 5 consumers who visited hotels for business extending their trips for vacation purposes in the past 12 months.
As New Zealand consumers increasingly prioritise quality and taste, there’s a significant opportunity to fuel sales growth across premium categories in the On Premise.
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