The On Premise remains resilient as we move into 2024
2023 has been a year of exciting developments for CGA by NIQ, with outlet, consumer and On Premise measurement services now live in multiple countries across the globe.
2023 has been a year of exciting developments for CGA by NIQ, with outlet, consumer and On Premise measurement services now live in multiple countries across the globe.
The On Premise has long been the place where consumers trial new drinks and develop brand loyalties, and bar tenders play a crucial role. Three in five (59%) consumers say they can be swayed by suggestions, even when they have already decided what to drink, and two thirds (65%) agree that they enjoy being educated by knowledgeable bartenders.
The GO Technology series of reports from CGA and Zonal has illuminated consumers’ engagement with hospitality in 2023. Here are some of the top insights from the special end-of-year report.
New research from CGA by NIQ and Fourth shows three in five hospitality leaders plan to invest in new technology solutions in 2024, with employees their main area of focus.
Britain’s leading hospitality groups achieved year-on-year sales growth of 4.0% in November, the new CGA RSM Hospitality Business Tracker reveals.
CGA by NIQ’s new Global Bartender Report, powered by BarSights, will provide a deep dive into the demographics, know-how and preferences of this influential group of frontline staff, and the hot topics that inspire them.
New consumer research from CGA by NIQ reveals major opportunities for more highball drinks sales in South Korea’s On Premise, with flavour and refreshment the top sales drivers.
CGA by NIQ의 새로운 소비자 조사에 따르면, 한국의 온프라미스에서 하이볼이 맛과 상쾌함을 가장 큰 판매 동력으로 하여 매우 큰 매출 성장의 기회가 있는 것으로 나타났습니다.
Pressure is mounting on purchases of cocktails and spirits in Germany’s On Premise—but there is still good growth potential for suppliers and venues with the right offers.
No-one’s pretending things have been easy in hospitality in 2023. But as Peter Martin told the Peach 20/20 Leaders Summit, for the best businesses the future’s bright. Here are the top takeaways from his round-up of the market as we move towards 2024.
Social occasions and Christmas markets are set to bring high tempo On Premise visitors out in crowds this festive period.
As festive occasions get into full swing, drinks suppliers and operators have a great chance to generate trial and loyalty. But what do consumers really want when they drink out in December?
Year-on-year drinks sales in Britain’s On Premise were down again last week—though the 2022 football World Cup made for difficult comparatives.
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