The latest insights & news from CGA

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BrandTrack

What makes a brand premium?

Premiumisation has been one of the most significant On Premise trends of recent years. But what exactly makes a brand feel special to consumers? CGA by NIQ’s BrandTrack solution reveals the key factors and the levers that suppliers should pull to gain share in the ultra-competitive premium space.

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Consumer Research

Maximising milk in the On Premise

With more than four in five consumers drinking milk in the global On Premise, new CGA by NIQ research reveals huge untapped sales potential for suppliers of dairy and alternatives.

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Consumer Research

Summer sips driving success in Germany’s On Premise

The latest CGA by NIQ Germany On Premise Consumer Pulse Report sheds light on the shifting patterns of seasonal drinks consumption among German consumers, revealing compelling data to help the industry understand and adapt effectively to these shifts.

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Consumer Research

South Africa’s On Premise: CGA by NIQ’s snapshot of trends

With CGA by NIQ’s research showing seven in ten consumers visit South Africa’s bars weekly, drinks suppliers have some major opportunities for growth. In a recent interview with the country’s Hot 102.7 radio station, CGA’s George Argyropoulos explained some of the big trends to watch. Here’s what he told listeners.

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