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CGA by NielsenIQ’s research—including the latest France On Premise Consumer Pulse Report and dedicated wine reports—provide the answers. With deep insights into consumers’ latest habits and tastes, they help suppliers and operators find growth in this ever-competitive segment. Here are just five of the top takeaways from CGA’s latest Pulse research.
1 A third of consumers drink wine regularly
The September edition of the Consumer Pulse survey finds that a third (32%) of consumers now drink wine every or almost every time they visit the On Premise. Even more (37%) sometimes choose it, and only 31% never or hardly ever do so.
2 Gen Z are engaged
Wine is often associated with older consumers, but those in the Gen Z age group are two percentage points more likely than average to choose it every or almost every time they drink out. This is a positive sign for the future of the category, and to engage this consumer group.
3 Some drinkers are reducing consumption
The cost of living crisis may be impacting consumers’ spending on wine. More than a third (35%) say they are drinking less of it than usual in bars, restaurants or similar venues—nearly three times the number (13%) who are drinking more than usual. It highlights the need to deliver full value for money in difficult economic times and to leverage the category opportunities in the market, as CGA explores in their ‘Wine in France’ Report.
4 There are opportunities in events
Wine-centred events are opening up potential for extra sales. Nearly three in five (58%) consumers say they have visited or are planning to visit these over the next few months, and they are particularly popular among Gen Z drinkers, who over-index by 17 percentage points. Wine and food pairing dinners, vineyard tours, festivals and tasting are some of the most wanted event formats, while the Nouvelle Aquitaine and Occitaine regions are the two most popular destinations for them.
5 Casual occasions still dominate
While events and celebrations are very important to wine purchases, casual get-togethers with friends and families remain the most valuable occasions. Half (49%) of consumers say they plan to drink wine on these occasions within the next month.
