Why reaching Gen Z is key to beverage success in South Africa

Engaging Gen Z can help suppliers achieve sales growth in South Africa, CGA by NIQ’s research shows—not just in the short-term but for years to come.


George Argyropoulos, CGA Client Solutions Director, said: “Gen Z are possibly the most valuable demographic in South Africa for drinks suppliers and manufacturers to engage. Investing in a deep understanding of why, where and when they drink out, and how they make their decisions, can be repaid many times over in extra sales and brand loyalty. Crucially, with Gen Z likely to continue their On Premise habits throughout their lives, benefits will be felt not just now but for many years to come.”


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