The On Premise has long been the place where consumers trial new drinks and develop brand loyalties – and bartenders and brand ambassadors play a crucial role. Understanding what bartenders observe in consumer behaviour and preferences in the On Premise can help to boost beverage success in 2024.
In this exclusive webinar hosted by CGA by NIQ, hear from expert brand ambassadors themselves to delve into their world and explore:
- The role of the bartender and their use of media
- Innovation – drinks trends, digital ordering, serve solutions and experiences
- Working with the trade and supplier relationships
- Operational challenges
- New trends and insights into the bartender community from CGA’s Global Bartender report
Date: Thursday, February 22nd 2024
Time: 9:00am – 10:00am AEST
Joining the session will be a panel of industry experts and leading brand ambassadors.
James Phillips – Client Solutions Director-ANZ at CGA by NIQ
With experience in Drinks and FMCG industries, he knows how data and insights can maximize growth, having worked with brands like Moet & Chandon, Veuve Clicquot, Hennessy, Streets Ice Cream, Lipton Iced Tea and more. Using his sales and category management background, James provides optimal solutions for clients in the drinks and hospitality industry, drawing from CGA by NIQ’s deep product offering to support their growth in On Premise through actionable insights and strategies.
Trish Brew – Brand Ambassador at Fever-Tree
A seasoned hospitality veteran and Brand Ambassador for Fever-Tree Australia, boasting nearly two decades of experience in the drinks industry. With a commitment to excellence, Trish has garnered recognition for her outstanding contributions, making her a notable figure in the world of beverages.
Alex Zanarini – National Brand Ambassador at Moet Hennessey
Before my role as a Brand Ambassador, I started my Hospitality career working in my family’s restaurants during school Holidays spent in Italy. After high school I managed bars and pubs for the Drink and Dine group, before shifting my focus to cocktail bars and late-night venues such as Big Poppas. Eventually moving away from mixology, I decided to focus on section waiting with some of Sydney’s most iconic restaurants such as Catalina and Icebergs and then with some of Sydney’s best operators in the city, such as Maybe Group where I honed my skills in the true art of hospitality. Post-Covid I stepped out of FOH service and into education roles, first with Diageo Bar Academy and now with Moet Hennessy.
Ashley Nash – Venue Manager at Osbourne Hotel
Ashley Nash is a venue manager with an impressive background in elevating bars and restaurants to landmark status. Presently leading the Osbourne Hotel in Fortitude Valley QLD, Ashley has adeptly positioned it as a popular destination for a wide range of demographics. His tenure at Waterloo Hotel in Brisbane showcased his ability to significantly boost patronage and revenue. Ashley’s journey began in the UK, managing The Lamb Inn in Cheltenham, where his efforts garnered national acclaim, including awards from The Times and GQ. His rich experience spans across various managerial roles, making him a pivotal figure for insights into the bar industry, adept at driving team performance and customer satisfaction.
Nick Tesar – Four Pillars Creative Director of Drinks
Creative Director of Gin Drinks – a role that blends trade advocacy, education, drinks direction and hospitality mentorship.
Underpinning the discussion will be new research into the bartender community through CGA’s Global Bartender report, powered by BarSights. BarSights is the largest study into hospitality professionals globally, surveying 1,500 hospitality professionals around the world, allowing for comprehensive insights into a crucial audience for you and your brands.