Vodka vs Whiskey

The spirits opportunity in Ireland’s On Premise

Vodka vs Whiskey 2022

Using OPUS (On Premise User Survey) research combined with OPM (On Premise Measurement) insights, Sian Brennan, client director – Ireland, takes a look at two of the most popular spirits in Ireland’s On Premise, and the opportunities for operators and suppliers alike as consumer tastes shift post-COVID-19.


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