Charlie Mitchell, Head of Insights and Consumer Research, highlights how a wave of challenger brands and independents are reshaping the On Premise with energy, creativity, and resilience. In a landscape often clouded by pessimism, these innovators are proving that optimism isn’t just possible — it’s profitable.
On Wednesday 16th July, CGA by NIQ brought together a vibrant mix of hospitality operators, drinks brands and agencies for a dynamic, full day walking tour exploring a selection of Birmingham’s most exciting venues.
Drinks sales in Britain’s On Premise fell below last year’s levels in the first week of July, despite support from warm weather and major events, CGA by NIQ’s latest Daily Drinks Tracker shows.
The Long Alcoholic Drinks (LAD) category has been one of the On Premise’s best performers in the first half of 2025. As suppliers and operators hit the key summer months, here are ten things to know about the performance of beer and cider in Britain and Ireland.
CGA by NIQ’s senior insight consultant Reuben Pullan on how green practice has taken a back seat lately—and what operators and suppliers can do to drive change
Tequila and Nightclubs are helping Ultra and Premium spirits to gain share from value and mid-tier brands, according to CGA by NIQ’s latest On Premise Measurement (OPM) data.
Favourable weather, tourism, and a packed calendar of major sporting events over summer are set to fuel a rise in social gatherings and boost consumer spending across the European On Premise.
On Premise drinks sales slipped below last year’s levels in June despite some encouraging spells of growth, CGA by NIQ’s latest Daily Drinks Tracker shows.
With the European Women’s Championship bringing football fans out to pubs and bars, research from CGA by NIQ reveals the big opportunities for suppliers to cash in.
On Premise visits and spending moved upwards in May, CGA by NIQ’s latest On Premise Consumer Pulse Report reveals.
CGA by NIQ Senior Client Director Drew Hummel recently shared data-rich insights – “On Premise Spirit Trends, Premiumization & Brand Strategy,”- at Bar Convent Brooklyn (BCB), as part of the show’s “Decoding Drinkers: Leveraging Consumer Insights to Drive Growth” session.
Bartenders in the Australian On Premise have evolved far beyond traditional roles, emerging as key players in the hospitality ecosystem.
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