한국 내 온프라미스 성공을 재정의하는 디지털 혁신
한국의 생활비와 물가 상승으로 인해 한국 소비자의 소비 습관이 계속해서 변화하는 상황에서, CGA by NIQ의 최신 소비자 동향 리포트는 음료 공급업체, 브랜드 및 매장 운영업체에게 디지털 전략을 혁신하는 것이 그 어느 때보다 중요해진 이유에 대한 탐구 결과를 제공합니다.
한국의 생활비와 물가 상승으로 인해 한국 소비자의 소비 습관이 계속해서 변화하는 상황에서, CGA by NIQ의 최신 소비자 동향 리포트는 음료 공급업체, 브랜드 및 매장 운영업체에게 디지털 전략을 혁신하는 것이 그 어느 때보다 중요해진 이유에 대한 탐구 결과를 제공합니다.
Beverage suppliers in Japan’s On Premise have access to crucial insights into consumer habits and behaviours with the launch of a new suite of research services from leading global consultancy CGA by NIQ.
世界有数のコンサルティング会社であるCGA by NIQが新しい調査サービスの提供を開始したことにより、日本の外食飲料サプライヤーは、消費者の習慣や行動に関する重要なインサイトを入手できるようになりました。
CGA by NIQ research into South Africa’s On Premise highlights the scale of the wine category and what suppliers and operators can do to grow sales and share. Here, Scott Elliott and George Argyropoulos share insights from CGA’s latest consumer surveys, presented at recent supplier roadshows in Johannesburg and Cape Town.
In this complex, dynamic and weirdly wonderful sector we call the On Premise, a channel strategy needs to put the consumer first to have any chance of success – let’s not forget that. Charlie Mitchell, CGA by NIQ research and insight director, explores the value of conducting consumer research and engagement to inform strategy development.
Drinks sales continued a pattern of growth into the second half of March, with St Patrick’s Day celebrations boosting pubs and beer suppliers in particular.
Cocktails delivered solid sales growth in the US On Premise in the last quarter of 2023, according to exclusive new research from CGA by NIQ.
Bartender engagement helps drinks suppliers improve advocacy and sales in South Korea’s On Premise—and new research from CGA by NIQ provides the vital insights to achieve it.
바텐더 참여는 음료 공급업체가 한국의 온프라미스에서 홍보 및 판매를 개선하는 데 도움이 되며, CGA by NIQ의 새로운 연구는 이를 달성하는 데 있어 필수적인 통찰력을 제공합니다.
Mixed serves are emerging as the greatest opportunity for connecting with spirit-drinking consumers beyond traditional late-night scenarios in the Irish On Premise.
Mexican consumers are increasingly looking online for inspiration before heading out, both on venues’ websites and also social media channels.
Los consumidores mexicanos buscan cada vez más inspiración en Internet antes de salir fuera de casa, tanto en los sitios web de los establecimientos como en los canales de las redes sociales.
Food price inflation in hospitality remains more than double the rate seen in the retail sector despite steady easing over the last 12 months, the new edition of the CGA Prestige Foodservice Price Index reveals.
As the economy continues to fluctuate, bars, restaurants and other venues are still grappling with the escalating cost-of-living crisis. The latest France On Premise Consumer Pulse Report by CGA by NielsenIQ exposes the profound impact of the crisis on consumer behaviour within the On Premise sector, and how innovation and tenacity are key to riding out current market turbulence.
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