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Fentimans Market Report

Soft drinks and mixers: Five takeaways from a Fentimans and CGA webinar

After a turbulent 18 months for the out-of-home drinks market, what’s coming down the line in 2022? A recent webinar from Fentimans and CGA, drawing on the new Fentimans Soft Drinks and Mixers Market Report, spotlighted some of the big trends to track, and what they mean for soft drinks and mixers brands and operators.

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Technology

Digital brand-building: How to win at four key touchpoints

COVID has transformed the way businesses and individuals use technology to interact. With CGA research showing that nearly half (46%) of consumers now plan their visits more thoroughly than they did pre-COVID, and that two in three (65%) business leaders use tech more widely now, the digital touchpoints in people’s brand experiences are more powerful than ever.

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Tag: Fentimans Market Report