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Category: UX Design

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Consumer Research Reports

The Australian On Premise: Key 2022 trends

CGA by NielsenIQ’s new On Premise Consumer Pulse Report reviews the key trends of 2022, reinforcing the importance of the sector and how operators and suppliers should be tackling shifts in consumer attitudes and behaviours.

Consumer Research

Drinks promotions key to driving trial and building loyalty in US On Premise

CGA by NielsenIQ’s latest Consumer On Premise Impact Report reveals that over half of US consumers have seen some type of drinks promotion in the On Premise in the last three months, with nearly 7 in 10 of these consumers taking part. Consumers who trial brands in the On Premise are also highly likely to repurchase these drinks again, reinforcing that these promotions can play a crucial role in developing customer loyalty.


Category: UX Design

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