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The On Premise sector continues to play a pivotal role in people’s lives. Despite ongoing uncertainties and challenges in local markets worldwide in 2024, drinkers are going out more frequently than last year, viewing it as an essential treat.
CGA by NIQ’s Senior Manager, Customer Success – Tom Graham explores the evolution of RTDs, from their early days to their growth over the years and examines their role in today’s On Premise landscape.
Spirits are facing sizeable trading challenges in the On Premise. Rachel Weller, CGA by NIQ commercial leader – GB and Ireland delves deeper into how key industry stakeholders can play an instrumental role in creating new and compelling chances for spirits to combat declining footfall and spend.
Following double-digit velocity growth around Thanksgiving, the final weeks of 2024 are full of gift-wrapped opportunities to spread cheer in the On Premise.
The weeks leading up to Christmas and New Year are crucial for the On Premise sector, often accounting for some of the highest revenues of the year.
The cost of living crisis continues to reshape consumer behaviour in Poland’s On Premise sector. Correspondingly, it’s vital for drinks brands, suppliers, and venue operators to understand the factors behind these behaviours and preferences, in order to sustain and grow sales in an uncertain climate.
New consumer research from CGA by NIQ reveals scope for suppliers to grow super-premium spirits sales as consumers start to spend more freely in South Africa’s On Premise.
The 2024 festival season might feel like it just wrapped up, but as the year winds down, tickets for some of 2025’s biggest events are now on sale, with major acts announced to draw in huge crowds for next year’s events.
With On Premise footfall under pressure as Christmas approaches, CGA by NIQ reveals what’s needed to tempt consumers out of home for festive celebrations.
On Premise drinks sales edged back into growth in the last week of November, raising hopes for a strong Christmas for suppliers and operators.
Sales in France’s bars and restaurants have been under pressure this year, but CGA by NielsenIQ’s data reveals how suppliers and venues can capitalise on opportunities in the crucial final weeks of 2024 and beyond.
From efficient working to loyalty clubs that work, Zonal’s latest GO Technology report, in partnership with CGA by NIQ, finds five key insights to help operators thrive in 2025.
With Dry January approaching, CGA by NIQ’s research in Ireland reveals what suppliers and venues can do to generate more sales of no and low alcohol drinks.
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