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Consumer Research

Bars a lucrative channel in South Africa’s On Premise

Bars offer drinks brands a great platform for engaging lucrative younger consumers in South Africa’s On Premise—and CGA by NIQ’s research service provides the bedrock for successful strategies. Scott Elliott and George Argyropoulos share insights from their recent roadshow across South Africa.

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Consumer Research

Sustainable Initiatives Aren’t Just for Earth Day

Earth Day on April 22nd is a poignant reminder sustainability should be an everyday commitment, not just a once-a-year affair. CGA by NIQ reveals compelling insights underlining the critical role of sustainability in consumer purchasing decisions in the US On Premise sector.

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Category: Nielsen CGA

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