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Consumer Research

BevAl in a volatile economy: Why the Full View matters

Graeme Loudon, Global Customer Success Lead – On Premise, highlights how economic volatility and shifting consumer behaviors are reshaping the Beverage Alcohol market. He emphasizes that success in 2026 will depend on understanding evolving trends like premiumization, moderation, and the growing demand for value.

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Christmas Report

The drinks to make a happy Christmas in the On-Premise

As suppliers and operators start the run-in to the crucial festive season, CGA by NIQ’s Christmas Report provides a comprehensive review of festive trading in 2024, highlighting category performance, consumer behaviours, and key learnings from last season.

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Category: Marketing

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