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Consumer Research

Drinks promotions key to driving trial and building loyalty in US On Premise

CGA by NielsenIQ’s latest Consumer On Premise Impact Report reveals that over half of US consumers have seen some type of drinks promotion in the On Premise in the last three months, with nearly 7 in 10 of these consumers taking part. Consumers who trial brands in the On Premise are also highly likely to repurchase these drinks again, reinforcing that these promotions can play a crucial role in developing customer loyalty.

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Foodservice Price Index Report

2022 ends with record high 24% food inflation

The CGA Prestige Foodservice Price Index (FPI) ended 2022 at record highs, with the Food basket nearly one quarter higher than December 2021. The FPI full basket which includes beverages ended slightly below this level at 22.9%.

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Category: Australia

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