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Report: Hard Seltzers: Converting awareness into sales

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What makes a brand premium?

Premiumisation has been one of the most significant On Premise trends of recent years. But what exactly makes a brand feel special to consumers? CGA by NIQ’s BrandTrack solution reveals the key factors and the levers that suppliers should pull to gain share in the ultra-competitive premium space.

Consumer Research

Maximising milk in the On Premise

With more than four in five consumers drinking milk in the global On Premise, new CGA by NIQ research reveals huge untapped sales potential for suppliers of dairy and alternatives.


Report: Hard Seltzers: Converting awareness into sales

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