The accolades, which will be announced alongside the Regional Winners of the annual event, are unique in their criteria, as they are awarded based on direct feedback from the general public.
As part of the 2024 celebration, the National Pub & Bar Awards has teamed up with On Premise data leaders CGA by NIQ to harvest the opinions of some 20,000 consumers, who were all asked specific questions about their experiences within pub and bar groups across the UK.
From service standards to the quality of food and drink, the tens of thousands of responses received have determined which 10 groups are now in with a chance of scooping a national award.
The businesses up for Pub Group of the Year, powered by CGA PubTrack and sponsored by Santa Maria, are: Adnams, Castle Rock Brewery, Everards, Heavitree Brewery and St Austell.
While the Bar Group of the Year, powered by CGA BrandTrack, shortlist is: Drake & Morgan, Mr Fogg’s, The Alchemist, The Blues Kitchen and Nightcap’s The Cocktail Club.
“We’re delighted to be partnering with CGA on these two awards,” says Tristan O’Hana, editor of Pub & Bar, which runs the event. “While the majority of trade awards are based on the expert opinions of those who work within the industry, to have such a vast amount of consumer data to decide our Group of the Year titles is a major differential.”
The Pub Group of the Year and the Bar Group of the Year winners will be announced at the National Pub & Bar Awards grand final in London on Wednesday 26 June. At the event, the 94 County Winners of 2024 will also be in attendance, waiting to discover if they have gone on to win their regional title or even the prestigious National Pub & Bar of the Year crown.
CGA’s BrandTrack provides a comprehensive analysis of brands’ performance, including overall satisfaction and usage ratings and consumers’ perceptions against criteria including trust, value, quality, authenticity, service and atmosphere. The data delivers an exceptionally detailed picture of brand perception and the competitive landscape in eating and drinking out.
PubTrack is CGA by NIQ’s revolutionary consumer research tool that provides a holistic view into the total GB pub market. Consumers’ perceptions and behaviours across the entire pub landscape can be analysed with total flexibility, offering a unique opportunity for operators and suppliers to analyse their consumers, their competitors, and the wider pub universe, as well as where brands should be distributed and learn how to tailor strategies within differing types of Pubs.
To find out more about consumers’ perception of brands or pubs, as well as explore CGA by NIQ’s other On Premise solutions, get in touch here.
