The post-lockdown return to market has seen a growth in demand for premium serves amongst treat-seeking consumers. But, the price of cocktails is rising, against a broader market backdrop of growing inflation and a cost-of-living crisis.
A winning combination of the Euros final, the return of the Premier League and good comparative weather contributed to On Premise drinks sales defying current pressures in the latest week. As a result, they helped contribute to the best average value growth since the Jubilee weekend two months ago.
The On Premise has always been key to driving growth in drinks sales, building brand loyalty amongst consumers, and is an important channel for NPD. It’s no secret that following the reopening of the On Premise post-pandemic, consumer tastes have shifted. However, the increases in inflation and cost-of-living pressures have meant that consumer trends are continuing to evolve rapidly.
New research from CGA by NielsenIQ highlights the opportunity for beverage suppliers to influence drinks choice when a branded spirit is listed as an ingredient on cocktail menus in bars and restaurants.
CGA by NielsenIQ’s July On Premise Impact report for the Canadian market, highlights a popularity with drink-led venues and in turn, high engagement with the late evening/night time visitation – especially amongst neighbourhood bars, Sports bars, casinos, and nightclubs over the weekend.
Consumer cocktail preferences are changing as summer heats up and mid-week is driving velocity growth, CGA by NielsenIQ’s Cocktail Sales Tracker reveals.
Latest edition of the CGA by NielsenIQ Prestige Foodservice Price Index reveals a fifth consecutive month of double-digit percentage inflation.
CGA by NielsenIQ has partnered with the Drinks Association with the intent to capture, preserve and shape the future of the On Premise experience in Australia as well as providing valued services and insights to the Australian drinks industry.
London and the North West are both key markets for On Premise suppliers. But CGA by NielsenIQ’s OPM data reveals some significant differences in consumers’ habits and preferences in the two regions.
On Premise drinks sales were back in fractional growth from pre-COVID-19 levels last week—but with inflation nearing double-digits, trading remains well down in real terms.
With consumers’ spending under mounting pressure, what can beer suppliers do to protect sales and reach new drinkers?
The confidence of restaurant, pub and bar leaders tumbled over the second quarter of 2022 after costs soared for both businesses and consumers.
CGA by NielsenIQ’s latest consumer research highlights that Kiwi consumers typically enjoy three drinks in the On Premise, with well over half of consumers sticking with the same drink and brand. However, of those 2 in 5 consumers who are less brand-loyal, value-for-money is the driving factor in influencing repeat purchases.
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