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Product: Food to Go Tracker

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Consumer Research

Los bares y restaurantes lideran el crecimiento del consumo On Premise en México

El último informe de Preferencias del consumidor On Premise en México de CGA por NielsenIQ, que encuesta a 1200 visitantes que realizan consumo On Premise en todo el país, destaca que las visitas se mantienen bastante coherentes y que los consumidores están e los restaurantes (un 90 %) sobre los bares y las cafeterías cuando se trata de tipos de lugares favoritos.

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Consumer Research

Bars and restaurants leading Mexico’s On Premise growth

The latest Mexico On Premise Consumer Pulse from CGA by NielsenIQ, which surveys 1,200 On Premise visitors across the country, highlights that visitation remains fairly consistent and that consumers are opting for restaurants (90%) over bars and cafés when it comes to favorite venue types.

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Consumer Research

In the reality dating show that is the On Premise, how can you build loyalty and long-lasting relationships with consumers?

We all know about the perceived (and demonstrable) truth that brands are seeded and built in the On Premise before being grown and cultivated in the Off Premise, but, as that may well be, is there a place for loyalty in pubs, bars, clubs, and restaurants? And if so, what does it look like? Charlie Mitchell, research and insight director, explores…

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Product: Food to Go Tracker

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