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Product: Coffer CGA Business Tracker

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Consumer Research

Vacaciones de primavera: una gran oportunidad para revitalizar las ya boyantes ventas On Premise en México

El último informe Mexico On Premise Consumer Pulse de CGA by NielsenIQ refleja de manera consistente una confianza positiva de los consumidores en On Premise a lo largo del primer trimestre de 2023. Adicionalmente, considera cómo el volumen de visitas y ventas se multiplicará durante las vacaciones anuales de primavera, ya que es una ocasión imperdible para las marcas de bebidas para optimizar la cuota de mercado y ganar ventaja competitiva.

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OPUS

Late-night revival opportunities for suppliers across France’s On Premise

When compared to other channels, night-time venues have been experiencing a slower post-pandemic recovery, yet they remain a highly valuable market with France’s On Premise economy. Using CGA by NIQ’s On Premise User Study (OPUS) and CGA’s Volume Pool, Client Solutions Director Julien Veyron, delves into the late-night recovery, discusses consumer trends, and highlights opportunities for suppliers.

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Product: Coffer CGA Business Tracker

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