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Product: Channel Strategy Report

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OPM

Nightclubs key to growth of premium Spirits brands

CGA by NielsenIQ’s latest OPM research highlights the growth and key trends across the nightclub channel in the US On Premise. The data reveals that nightclubs are one of the key channels for drinks suppliers looking to boost the performance of their premium Spirits brands.

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OPUS

Hard seltzers continue to sparkle in the Australian On Premise

Coming up to the summer and festive season in Australia, the hard seltzers category presents real potential for drinks suppliers, providing they can differentiate their brand and format offering. The latest consumer research from CGA by NielsenIQ explores the buzz around hard seltzers and looks at how suppliers can capitalise on the growth of this category in the Australian On Premise.

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Consumer Research Reports

2 in 5 New Zealand On Premise visitors watched Melbourne Cup 2022

CGA by NielsenIQ’s latest consumer research, which surveys around 500 visitors to New Zealand’s pubs, bars and restaurants, reveals that a significant number of consumers watched the Melbourne Cup this year – with 1 in 5 of these consumers choosing to watch it in the On Premise, and a significant proportion betting on the race.

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Product: Channel Strategy Report

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